Login
The user wants to get access to personalized views and data.
Problem
The user wants to get access to personalized views and data.
Solution
Let's start by assuming that the user doesn't need to log in. Concentrate on the content and only require the user to log in if they benefit from it.
Offer additional value by providing personalized content that is more useful to him than the general audience.
A "login wall" (a view or a form that asks the user to log in or sign up before continuing) requires a significant interaction cost. They need to take the time to create the account or enter their information. This process can be sped up with the Social login pattern, however it still requires work from the user.
Instead of requiring the user to log in when starting the app or the browsing experience, postpone it as much as possible. Educate the user about the benefits of signing up. The best way to do it is by helping the understand the value and not necessarily by simply listing the features that will be available once authenticated.
Avoid login walls during the initial experience and concentrate on providing instant value and understanding of what the benefits of using the product really are.
Asking the users to log in at the right moment is key. Whenever you are doing it, make sure to ask the user for their email or username and password. Especially for mobile provide a show/hide password functionality so that users can check if they entered their password correctly.
Provide shortcuts for creating an account and resetting the password.
Frozen Mango Cakes
This frozen mango deliciousness is one of our all time favorite summer desserts. It’s quite refreshing on those hot days when you just need a nice, cold treat. I especially like the crunchy macadamia nut crust with the creamy, cool texture of the mango.
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Blueberry Bagel French Toast
You guys won't even believe this, but I really didn't mean for this to be Fourth of July themed. It sort of turned out to be red white and blue though, so in case the cream cheese glaze and buttery bagel goodness didn't already convince you, now you really have no excuse not to make this tomorrow.
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Problem
The user wants to get access to personalized views and data.
Solution
Let's start by assuming that the user doesn't need to log in. Concentrate on the content and only require the user to log in if they benefit from it.
Offer additional value by providing personalized content that is more useful to him than the general audience.
A "login wall" (a view or a form that asks the user to log in or sign up before continuing) requires a significant interaction cost. They need to take the time to create the account or enter their information. This process can be sped up with the Social login pattern, however it still requires work from the user.
Instead of requiring the user to log in when starting the app or the browsing experience, postpone it as much as possible. Educate the user about the benefits of signing up. The best way to do it is by helping the understand the value and not necessarily by simply listing the features that will be available once authenticated.
Avoid login walls during the initial experience and concentrate on providing instant value and understanding of what the benefits of using the product really are.
Asking the users to log in at the right moment is key. Whenever you are doing it, make sure to ask the user for their email or username and password. Especially for mobile provide a show/hide password functionality so that users can check if they entered their password correctly.
Provide shortcuts for creating an account and resetting the password.