Lazy signup

The user wants to try and use the product without first registering for the service.

Problem

The user wants to try and use the product without first registering for the service.

Solution

Setting up for a new service requires work from the user. Forcing the user to sign up adds unnecessary friction and can lead to the user leaving the entire process.

Overcome technical difficulties by creating and saving anonymous accounts either on the client side or in the database.

If it’s necessary to create an account, ask for minimal information like email address or use the Social Login pattern.

Focus on providing value first and only then ask for registration. Help the user see the value as soon as possible.

Provide alternatives, like postponing signup. Don’t force the user onto a single path, let him choose the right time to register.

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Problem

The user wants to try and use the product without first registering for the service.

Solution

Setting up for a new service requires work from the user. Forcing the user to sign up adds unnecessary friction and can lead to the user leaving the entire process.

Overcome technical difficulties by creating and saving anonymous accounts either on the client side or in the database.

If it’s necessary to create an account, ask for minimal information like email address or use the Social Login pattern.

Focus on providing value first and only then ask for registration. Help the user see the value as soon as possible.

Provide alternatives, like postponing signup. Don’t force the user onto a single path, let him choose the right time to register.

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